SEO & PPC News | 10-09-2018 – Google Datasets, Search Console & More

Transcript – SEO & PPC News 10-09-2018

Darren Taylor: Google have finally mainstreamed an update to its search console, we also see them release a brand new way of searching for datasets, and in addition to that, we have a search engine that’s beloved by a few select people that has a birthday to celebrate as well. This is search engine news. Let’s get into it.

Hey there guy’s, Darren Taylor of thebigmarketer.co.uk here, and my job is to teach you all about search engine marketing. If that’s like your street, you should consider subscribing to my channel, and don’t forget to ring the bell. Today is time for search engine news. I’m going to start doing more of these videos. This is the first one I’m really seeing in terms of getting the news out there of what’s going on in the world of search engine marketing. So let’s get right into it.

First of all, the Google search console’s new interface is being mainstreamed and rolled out as a normal standard interface and it’s come out of Beta. So, of course, you may have noticed that the Google search console had a nice facelift and it looks a lot better, a lot cleaner, it loads a lot faster, but it may be missing some reports. Well, in either case, Google have now mainstreamed this product. So if you log into search console by default, you shouldn’t be able to see the old view.

Now, I’m well aware, I just said there’s some reports missing, so luckily for us, Google has actually made the old interface still available in order to find some of the reports that there are that aren’t available in the new interface. Don’t panic, don’t worry, the new interface will eventually get all of those reports, but at the moment you have to cross over between the two in order to find all of the reports you’re used to seeing in the search console. Either way, it goes again to show Google’s updates to all of its products in terms of its interface, and the loading speed, and the look and feel consistency. So this is yet another update Google have made that has gone mainstream.

Next up, we have a minor update to Google Chrome. When you go to Chrome and you head to the address bar and do a search, as soon as Google starts predicting what you’re searching, they normally show you a list of search results that they think you’re looking for, and you can click one of those and go straight through to the search results page. That functionality has always been there. However, a new update to Chrome means that when you start typing in a search query, the actual suggested answers can contain the answer you’re looking for directly for your question.

So if you type in something Google knows the answer to, you haven’t even got to hit search because Google will show you the answer as an automated result in the suggested searches.
Nice little feature, not too important, not a huge bit of news, but interesting nonetheless, and shows the direction Google are going in, in terms of making people access information a lot easier. Again, if you think about the kind of websites where you used to get a lot of traffic from queries and things like that with the Google answers box, you know that you’re going to lose traffic. Be very well aware of Google’s direction of travel when it comes to information on the web.

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SEO & PPC News Update

Up next, Google has released a brand new search engine for finding datasets. Now, this is an interesting one because, of course, people in the scientific, statistic and economic community often want to find studies and suggestions of data in terms of what kind of statistics they need for their studies. This search engine puts them all in one place and allows people to search for statistics that will help them develop their business, or help them develop statistics for themselves and studies they can relate to. Having this feature and functionality to be searched is great and it’s called Google Datasets.

Now, I’m very aware we’re in the era of fake news. So of course, how does Google know what a real dataset is and what isn’t, and if I want to lie about data and publish it on their Google data search, then I could potentially go ahead and make some fake data. You think so, right? In actual fact, Google knows this could be an issue, therefore, you need to make sure what datasets are accurate. There’s a specific markup language you can use as well, and the review process to boot as well, so there’s no way you can try to lie or trick Google around the data. Some will slip through the net as they usually do, but at the same time, this new way of searching has a specific markup and I’ve linked up in the description, Google’s rules for applying to get listed as a dataset, so you can see those in the description below.

Next up, Google have announced that websites with a lot of JavaScript will struggle to get indexed from a mobile first point of view, meaning that websites that heavy in JavaScript, so that may struggle to display properly and correctly on mobile devices may struggle to be indexed from the mobile first web. Therefore, it’s really, really important if you do have a website, that uses a lot of JavaScript code to minimize that and make sure that you do have the balance between actual HTML documents and JavaScript, because if you have too heavy in favor of JavaScript, then unfortunately, Google are going to see you as a threat to the mobile web, and they won’t actually allow you to index mobile first.

Again, that could put you at a huge disadvantage against our competitors. So it’s just general good practice anyway when you’re building web pages for a mobile first world anyway, you don’t go too heavy on JavaScript, but Google have actually mentioned this now. I know it’s been said many, many, many times before, but of course, always remember the mantra, say it with me, mobile first.
Finally, we’ll end on some good news and that is the search engine DuckDuckGo is celebrating its 10th birthday. If you don’t know what DuckDuckGo is it’s a search engine that has privatized searches meaning no one else can read what you’re searching. Now obviously with Google ads and Bing ads, Google obviously knows what you’re searching. They obviously use that searching as data points for other products as well that feed into a whole ecosystem of advertising and targeting, so that is a disadvantage to a lot of users that don’t necessarily want to be tracked across the web. DuckDuckGo fills that gap and makes sure that the searches you perform are actually private to yourself.

Will it ever be as big as Google or Bing? Of course it’s not. It just isn’t, and also it can’t be monetized in the same way that Bing ads and Google ads has monetized their respective search engines, but at the same time it’s a good product, and it’s consistently been growing, and it’ll continue to grow as well especially as more people become aware of their online footprint, and they want to protect themselves. This will continue to grow in that respect.

In addition to that, they recently secured $10 million worth of funding which is a really, really nice birthday present I wish someone would give me. I wish DuckDuckGo all the best. I’m sure you will as well and you watch them grow, and continue to grow, but unfortunately, I’m sure their market share isn’t going to be the same heights as Google or even Bing, but either way, I wish them all the best.

That completes our search engine news breakdown. If you liked this video, please leave me a like below. Let me know in the comments what bit of news you’re most excited about or what could impact your business the most. Again, I’ve linked up all the things I’ve talked about in the description below, so if you want to find the sources for the stories, they’ll be in there as well. More important than that, don’t forget to subscribe. Check out the other content on my channel. If you do subscribe, don’t forget to ring the bell. I hopefully will see you guys on my next video.
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Darren Taylor