Transcript – How Do People Use LinkedIn? The 5 User Types
Hey, how do you use LinkedIn? Are you looking for a job? Maybe you’re posting jobs, maybe you like memes or maybe you’re simply a ghost. Well, I’ve taken a look at the different types of people that use LinkedIn and I’ve come up with pretty much five types of user that LinkedIn has. I’m going break all of those down for you right now coming up.
Hey, everyone, my name is Darren Taylor, The Big Marketer giving you tips, insight and opinion on all things marketing. If that sounds like something you like, you should consider subscribing. Today, we’re going to look at the different types of LinkedIn user that I’ve seen. I’m going to break down five different types of user. First, I think it makes sense to get a bit of context as to the usage of LinkedIn.
A lot of people say what is LinkedIn? The typical answer is it is a business social network. That’s wrong. LinkedIn is actually a social network for people in work. Some people ask me what the hell is the difference? Well, you might be a business person looking and prospecting for a customer or you might be a teacher who wants to make people know how qualified they are in their field. Now, a teacher is not in business, therefore LinkedIn is all about being in work, what you do, what you love to do and what you actually do on a day to day basis. That is the premise of LinkedIn.
I’m going to go into the different types of LinkedIn user there are. Just remember that last point around what LinkedIn is because that’s going to come in handy when I get to my final point of different type of LinkedIn user.
First up we have the first and most common kind of user and unfortunately for those of us like me who love LinkedIn, that is the ghost. Person that uses LinkedIn just as a CV website. They literally post nothing, they don’t engage with anything, they probably log in to LinkedIn once a month or if they’re looking for a job.
There was actually a study by the Pew Research Center that found only 13% of LinkedIn’s users log in on a daily basis. Furthermore, 25% log in on a weekly basis and a huge, huge, huge 61% of users login longer than a week apart each time. That’s a massive problem for LinkedIn.
We notice it infrequently used network because when you post something, the typical shelf-life of a post in terms of gathering likes and engagement over time is much, much longer than Facebook or Twitter or Instagram or anything like that where the post doesn’t have that much shelf life. LinkedIn posts have a very long shelf life.
User type number two, now, we’re getting to the really nitty-gritty kind of users of LinkedIn. This is the recruiter, sales person looking for prospects in their respective industries. It might be a sales person who sells into the finance industry so contacted CFOs and financial directors and segmenting searches based on those activities. You might be a recruiter who’s looking to hire people that hire into the finance sector.
You might be looking for a recruiter yourself, you might be rhetoric, you never know what you might be, but at the end of the day use LinkedIn primarily for search. You use this search functionality to find candidates, to find potential sales opportunities and to build revenue.
It’s not just recruiters who use LinkedIn in this way in some respects because a person looking for a job, of course, will be a searcher as well. This kind of search a profile someone who’s prospecting whether it be for their company or for a new role to look for, this is another kind of key user. They’re usually more active consistently across LinkedIn. However, a person obviously looking for a job is only going to look for a job once in a while, hopefully.
By the way, there is a crossover of user types as well. You’re not going to fit into one category only. You might cover two or three categories of the different profiles I’m going to go into.
User type number three and my personal favorite because this is where I see myself is somebody who likes the community and knowledge sharing area of LinkedIn. Somebody who is quite frequ
ently posting, quite frequently reading, quite frequently engaging around their industry and their niche. For example, for me and marketing I might look at some publications like search engine land and post a story around something I read there or someone else might have posted some insight into something around marketing and I’ve commented on their status. There’s different types of user who enjoy engaging in that kind of community spirit so to speak and I’m one of those users and that’s how I love to use LinkedIn.
Again, from the actively engaged users on LinkedIn, it’s quite a big chunk of what goes on. Again, it’s one of those other categories where there’s going be crossover. You might be a recruiter who uses LinkedIn for sales. That’s not to say you’re not going to keep an eye on what’s going on in the sales industry or recruitment industry and subscribe to things like for example the daily sales.
On to number four, and this person is also me as well, remember you can cross over and I am the crossing over for point number four and that is a person who wants to build their personal brand. People hate using that term personal brand, but it’s what people see if you’re what you want to put out to the world in your professional career. I want to come across as somebody who is knowledgeable about marketing and wants to show their influence in marketing and all of those types of things as well. I’m sure a lot of you do too.
That is a very frequent kind of user as well and it’s something that I think everyone on LinkedIn should do whether you’re in marketing, whether you’re in television, whether you’re in teaching, in education. No matter what it is, your personal brand matters and it’s going to separate you in a very busy jobs market if you are looking for a role or to develop your career. This is obviously a very frequent type of LinkedIn user as well.
Finally, we move on to user type number five. This one is hilarious because all I hear from people with this user type is LinkedIn is not Facebook because there are people who use LinkedIn just like Facebook.
Remember the very beginning of the video I did say LinkedIn is a social network for people in work that’s it, well my description anyway. Agree or disagree I don’t mind. But you can be a business person on LinkedIn looking for money or you can be someone in public services or charity looking for your personal brand or whatever it might be, you’re still in work, you are not in business but your room works. That’s why LinkedIn is this kind of network.
Finally, we move on to user type number five. This one is hilarious because all I hear from people with this user type is LinkedIn is not Facebook because there are people who use LinkedIn just like Facebook. Remember the very beginning of the video, I did say LinkedIn is a social network for people in work. That’s it, well my description anyway. Agree or disagree, I don’t mind.
You can be a business person on LinkedIn looking for money or you can be some in public services or charity looking for your personal brand or whatever it might be, you’re still in work. You’re not in business but your room works. That’s why LinkedIn is this kind of network.
A person that uses a LinkedIn like Facebook sees it exactly as that. They will post whatever they want on LinkedIn from memes to–
Thank you so much for watching. If you liked this video, go ahead and like it.
Can you think of any other types of LinkedIn user? Maybe you are a different type of users to what I’ve discussed today, leave a note in the comments and I’ll take a look. Apart from that, go ahead and subscribe and I will see you next time.