Darren Taylor: Hey everyone, a very quick video for you guys and I’ve broken my usual marketing advice schedule to make this video because I thought it was important. Now, the reason I think this video is important is because it’s all about marketing and mental health. The Drum recently released a story stating that one in three marketers might be having a mental health crisis in that they feel anxiety or stress, or depression directly related to their role as a marketer, which is not good.
Now, you might think that figure doesn’t sound like a huge amount, but in actual fact, it’s a lot of people. My honest opinion, I genuinely thought it would be higher because of the nature of the beast. Now, what I mean by that is marketing is one of the few career paths I’ve seen where someone in mid to low or junior positions with maybe one or two years’ experience gets huge responsibility put on them for managing a business’ finances to some degree in essence, because the way their campaigns perform directly affect a business’ bottom line.
It’s very natural to feel, as a marketer, that you yourself are responsible for that bottom line of that business you’re working with. Picture somebody who’s a junior, who’s been one or two years in the job as a marketing executive and they have campaign ideas, they deploy a campaign and it completely bombs, it does nothing, it’s terrible. What happens next?
Well, what should happen next is the management of that company should say to the marketer, “Your idea was right, we kind of tested it, we kind of saw the ideas behind it, it didn’t work out. Take this as a lesson to go forward with in your marketing career, and we’ll learn from this and make sure in the future that we optimize campaigns better or do things differently than what we did today”.
What shouldn’t happen is that that marketer feels that they almost owe the company money in a way, that they’ve taken on board the stress of that role as a marketer themselves and put all of that burden on their shoulders, and taking it home with them at the end of the day as well. But that’s not the only issue that affects marketing as an industry directly in terms of mental health.
Now, imagine in marketing, all the tools we use, all the tracking we use, everything is online. So when you go home at the end of the day, you could easily take out your phone and have a little look and see how a campaign is doing, how much it’s spent, what the results are like before you even go into work at your desk the next day. Which is very, very unhealthy despite the fact I can honestly say I’ve done that too.
It’s very hard not to do that in the marketing field because you’re passionate about what you want to do, you’re passionate about marketing, you want to make sure your campaigns are working, which you can’t be blamed for really, but in essence, you should really, really think about disconnecting from the business. That goes for e-mail as well. So it’s quite tempting, of course, to install your company e-mail onto your personal device and have access to that at all times, and see e-mails coming in on a regular basis.
That too could have a massively negative impact on your mental health and mental well-being because you haven’t disconnected from the business even in your own personal time. Now, of course, there’s going to be emergencies, there’s going to be specifics or times where you need to be outside of the business connecting with the business, but that shouldn’t be the standard default setting for you. You should really try and disconnect when you’re home because that’s your personal time, it’s time to reflect, it’s time to enjoy yourself, spend time with loved ones, it’s not for the business. Take that time back, reclaim it for yourself.
My final thought on why there is a mental health problem within the marketing community quite often is because in marketing, you’re always living in the future. You start a campaign. You’re like, “I wonder how this would do in a week, in two weeks, in a month, in a year. How much money is this is going to bring into the company? I want to picture that beautiful graph with the upward trend in terms of leaves and new business generated in revenue.”
All of that plotting of the graph, the idea of a campaign and how it performs is all about living in the future. So sometimes you’re never really present, when you launch a campaign you’re just looking at how it’s going to do in the future, and that is dangerous in some respects. Of course, it’s natural in marketing, that is how it is, your future forecast, your future plan but you got to live for the present.
You’ve got to look at what you can do today that can help things and obviously, let the results play out and optimize campaigns as things go along. But you shouldn’t be thinking constantly in the future, be in the present. I think that’s part of the reason why this crisis affects marketing specifically.
To wrap it up, marketing is a fantastic career path to take and it’s something that I love doing every single day, but, there should always be a bit for yourself left back. Think about your own well-being, think about your own health. If you are feeling the weight of the burden of the world on your shoulders as a marketer, talk about it with your manager, with your team, with your HR department, with a friend, anybody, just talk about your situation and before you know it, you’ll feel a lot better about it yourself and you’ll put things in perspective, and then you become a happy marketer once again.
Thank you for taking the time to watch this video. If you liked it, give it a like. Leave me some comments below, what do you think of the marketing mental health crisis that one in three marketers feeling the squeeze, and let me know. Also, if you’re interested in a career in marketing, check out my video in the comments below as well and until then, I’ll see you guys next time.