Hello. My name is Darren Taylor and welcome to the Big Marketer. Today we’re going to be talking about why LinkedIn sucks.
Now, don’t get me wrong, I don’t mean LinkedIn actually sucks. What I mean is there’s a lot of features and functionality on the social networks that LinkedIn could take advantage of but I don’t know why they don’t. Let’s run down the top five reasons why LinkedIn sucks or otherwise known as five ways we can actually improve our experience on LinkedIn.
Reason number one, hashtags or non-hashtags or something. LinkedIn is halfway between both. They do now incorporate hashtags. I think they revoke it a while ago, bought them back in 2016 and now there is still hashtags on the LinkedIn system. However, they’re not the same as a hashtag you’d get on Instagram or on Twitter, for example.
The way you follow those hashtags doesn’t work that well. If you, for example, search a hashtag in the LinkedIn search function, you’ll get a weird selection of results. Some of it hashtag results, some of it slightly irrelevant, no particular order behind them either, so it’s very difficult to use hashtags on LinkedIn. So LinkedIn, if you want to improve your service, fix your hashtags.
Point number two, LinkedIn, what the hell is up with your news feed? If you take Facebook as an example where the news feed is quite good. It works really well. You can hide and show different things depending on how well you’ve engaged with a brand or a person, even. LinkedIn seems very unsophisticated and quite often, you can find yourself scrolling and scrolling and scrolling and scrolling and you haven’t hit anything interesting at all. You just want to give up on the whole thing.
I want to hear from you guys. I want to hear from my LinkedIn connections. I want to hear from people, businesses, business owners. I don’t want to hear from trending in the news topics but we’re going to trending in a second. The LinkedIn news feed debacle leads me nicely on to my next point which is: What’s going on with the trending topics?
On Twitter, you see the trending topics across the globe or in the United Kingdom or wherever you set your settings out. LinkedIn’s trending works assuming the city you’re in and looks at the news stories that are trending in that particular city or and location. The problem is, quite often, all you get is generic news stories just in London and it will say something like trending in information and technology.
The worst part about that is that I don’t even work in IT. Why the hell are you showing me IT-related stories that aren’t even IT-related story. I think it would be a really useful feature if LinkedIn could get their act together and show a more relevant story than trending and actually, target them by industry.
For example, I work in online marketing, PPC, SEO, digital marketing, all the rest of it. So why wouldn’t a Search Engine Land, for example, article – a new article from those guys come up on my news feed in LinkedIn because that is a trending topic in my industry and Search Engine Land are part of Google News.
They have all the information up to date and that’s a perfect example of the publication, and I’m sure there are many more out there that could benefit from being included in the LinkedIn trending topics. I’m a small portion of this area. There are people in many different industries with many different journals and blogs and websites they frequent and visit. Whenever new information comes out, that should be trending in whichever industry you’re in. So, for LinkedIn to promote, for example this, as a trending topic to me, it doesn’t make any sense.
Number four, the messaging system on LinkedIn. Now, a while ago it used to be a lot better. I think since they updated the system it’s just not working as well as it used to. It’s very hard to find messages that you’ve sent previously. For example, I’ve looked back at my old messages trying to find somebody I contacted a while ago to see if I had any communication with them, and I know for sure I did but searching my inbox it returned no results. There’s definitely a coble swim where all of your old messages seems to just disappear. This isn’t great for business because obviously you want to maintain those relationships you’ve been keeping. You want to make sure you’ve got an understanding of who you’ve been contacting or understand which girls have dropped into a DMs.
I’m joking, that’s a topic for another day.
Finally, point number five, last but no means least. LinkedIn could take a leaf out of Twitter’s book and run surveys. Now, surveys on Twitter always have funny results, not for the reasons of the actual survey, but because the results of the survey actually convey, I guess, the leanings or the viewpoint of the person who sent out the survey and the people that follow them. We would see these talks about echo chambers and things like that and Twitter surveys are a perfect example of that where the survey result will always go with the viewpoint of the person sending it. Now, LinkedIn is very different to Twitter. There’s no LinkedIn echo chambers. I don’t think people are that polarized from LinkedIn to the point where they can’t hear other viewpoints on things as simple as marketing, for example. A survey on LinkedIn would work really well especially for industry feedback, directions you would want to take products, ideas for new businesses, new concepts, just to get general feedback from off the ground from different people within your niche. That, my friends, is why LinkedIn sucks or put better, five ways we can actually improve LinkedIn. So guys at LinkedIn HQ, I hope you’re watching.
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