Before you jump straight into creating a campaign within AdWords, it’s important to know exactly how you want to set it up. My easy to use campaign spreadsheet can give you a visual structure of your campaign before you get flustered creating ads and building keyword lists on the spot within the AdWords interface.

My spreadsheet will help you plan your adgroup level keyword list, negative keywords and ads. You also get live feedback on the character count while creating the ads, so you’ll never go over your limit when you start entering your ad copy into AdWords.

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