Darren Taylor: Hey guys, I’ve got some great news for you guys. No matter what industry you’re in, no matter what niche you’re in your competitors are lazy. Now, how are they lazy? I can choose any industry, any niche and I guarantee you, if I went to Google right now and searched for something that 9 out of 10 times the website will be poor, they’d have no social media presence, they’d have nothing in terms of a digital footprint for their business that’s going to be effective in bringing them leads. How can you take advantage of that?
I’m going to show you five things very easily you can do to take advantage of your lazy competitors and that’s coming up after this.
Hey, everyone Darren Taylor here of the bigmarketer.co.uK giving you tips, insight and opinion on all things marketing. If that’s not the street, you should consider subscribing. Today we are talking about why your competitors are so lazy and what you can do to take advantage of that situation. Now, people like Gary Vaynerchuk have continuously say that social media, the internet, competition online and business is getting noisy.
Gary Vaynerchuk: How do you read through the noise? I mean how do you go through all those emails, tweets, Facebook, myspace everything else? How do you find the stuff that’s relevant, important while getting through the stuff that’s not as important?
Darren: With all of this noise and everyone with so many messages, you have to stand out. You have to have a social media and digital footprint for your business to thrive in 2018 and beyond. Here are five things you can do to take advantage of your lazy competition, five things so easy you can do them in your sleep, let’s get started. Well first off, half of your competitors have terrible websites, terrible. They don’t do the job, they’re nothing more than a place with a phone number and an email address and a stock image from somewhere, they’re terrible.
What can you do to take advantage of that? Well, simple, make sure your website is not like that at all, make sure your website is crazy good. I can hear you already saying to me, what about budget, what about restraints on costs and things like that? Well, as an entry point you don’t even need to spend a huge amount of money. In fact you get a decent website for free using services like Wix or Weebly and even their paid packages are so cheap, you won’t be spending much on a monthly basis just to have a quality website. With their drag and drop features you’ve got no excuse whatsoever to have a good website.
In the long term you should invest in a website because it’s great for your business, have a website that is exactly what you want and what you need it to do. Until then, just go with a free option, your competitors are sleeping right now go and do it. The second thing your competition is falling asleep on is their branding. I’ve seen so many sucky brands out there for small businesses, it’s unbelievable why no one’s taken advantage of this, because think about it, a brand makes you memorable. If you go to someone’s website and they just have generic text, no logo, no colors, no fonts, no brand identity on any platform whatsoever, be that on the physical side in terms of their actual premises or online as well.
Then you’re probably going to remember a competitor more, take advantage, get yourself branded again. I can hear you saying, Darren what about the cost, what about the cost? Well, it doesn’t cost that much, you could go to Fiverr right now and type in logo design and find cheap logo designs for your business. If you have no logo and your brand is at zero on a scale of 0 to 100 you can get yourself in the mix and get yourself a logo really easily on Fiverr.
Some people even go beyond that and design your whole brand identity for you. Again, you’ve got no excuse and don’t be sleepy like your competitors. On to number three, your competition is still sleeping because they’re not blogging. I’ve often talked about on this channel in my previous videos around the value blogging can bring to your business. Well, you’ve probably heard blogging is great for SEO, its great for your web sites, great for your brand all true. Do you know specifically what can be great for your website from blogging?
Not just that, the value on SEO in terms of blogging can bring as well. It’s a shock to me to see so many businesses aren’t blogging, even if you can’t do my blog three times a week or twice a week, if you could just do it weekly that will be a huge advantage to you, Google loves blogging. The bar to get them to page one of Google for some industries for small business isn’t actually that high for local search terms. If you’re catching that low-hanging fruit by just trying to rank for your local search terms for your niche, then start blogging, start talking about it, prove to your potential customers you’re the expert in what you do and that would be a great way to get ahead of your competitors.
If you’re a bit like me and you’re not that great at writing then do videos, I prefer this format myself and if you prefer that format you should do the same as well. The value of a video of your business behind the scenes, the ideas you have, the creation process that could be huge for potential customers. Because customers love things like that, they like to see the human side of business, guys get started. The fourth way your competitors are sleeping is they do nothing on social media.
Social media doesn’t need to be labor-intensive, you can use automation to help you manage your messages, you can do a calendar. You can plan your content and you can post across Twitter, Facebook, Linkedin, YouTube, Instagram any format that’s valuable to your business, any network that’s valuable to your business, you should be posting on. The benefit of that is your customers are on social media, it doesn’t matter what age, what demographic you’re on or what you’re marketing to they will be on a social media platform.
You need to make sure that you’re there as well and proving again with the same idea of the blogging and the SEO proving that you are the authority in your area, in your niche and writing content. Being interesting, showing people the side of your business you want them to see, this ties in to blogging as well. My previous point I talked about the value of blogging, social media is a great platform to show off your blog and to show off your talents and skills to potential customers on social media networks.
Finally, the fifth thing your competitors are snoozing on is getting reviews and testimonials. These are so important in building up trust when someone’s about to make a purchase for your business. Imagine if I go to your website and I have a look around and I see that there’s tons of pleased happy customers, maybe they’re third-party reviews, maybe they’re on Google Maps, for example, maybe they’re on Trustpilot. Maybe they’re just video reviews of customers you videoed and had a conversation with around why they liked your service, which are really powerful by the way.
Definitely think about doing that too. Reviews and testimonials are something that’s so easy to get, literally all you need to do is when a customer has a positive experience, when they’re on that high, ask them for a review. They would generally do it, especially if they’ve had a fantastic service. Make sure you’re asking for reviews because I guarantee you most of your competitors probably aren’t. I know throughout this whole video I’ve been saying all of your competitors aren’t doing this I know there will be some that will do it.
I can guarantee you now again as I said at the beginning of this video if I went to Google right now in your Nations a local search or even the national search for what you do in your small business niche there will be a huge number of websites not doing this. You could be the one to take advantage of it and in 2018 and you could grow and they can stay stagnant. Take this advice and go ahead and do the best for your business and don’t snooze like your competition. Thank you so much for watching this video, if you like this video give it a like, leave me some comments below, let me know how else you’ve seen competition snoozing and what you’re doing to take advantage of that, because I’ll be excited to know what you’re doing to do that and as usual don’t forget to subscribe and I’ll see you guys next time.