Listen, we all make mistakes. We are only human after all. But when it comes to your business, and especially when it comes to marketing, great care needs to be taken. If you aren’t marketing effectively, then you are wasting both your time and money. Your business won’t receive the results you are looking for, and your profits will be down.
So, what online marketing mistakes are we referring to?
#1: Not marketing online at all
In the 21st century, this is a big no-no. While traditional marketing isn’t dead yet, you do need to get with the times. Your business needs to have a website, and it needs to be on social media because most of your customers are reliant on the internet for much of their social and professional lives. If you aren’t online, then you basically don’t exist!
#2: Not making an effort with your online presence
The life of a business owner is a busy one; we get it. You have a hundred and one things to do each day, from answering the phones to managing your IT systems. But to place your marketing strategy down your list of priorities is another big no-no. Posting the occasional social media message and quickly whipping up a slapdash website online just won’t cut it with your potential consumers. You need to work on your website so it cuts the proverbial mustard, and you need to spend time on your social media marketing strategies, posting something regularly to remind your customers you exist. You won’t get the best results otherwise. Outsource your IT to companies such as office-tek.co.uk. Outsource your phone calls to a call-handling service. And then maximise the spare time you have to improve your marketing.
#3: Not measuring your ROI
What return are you getting from your online marketing? if you’re blindly throwing money away without measuring the effectiveness of the strategies you are using, then you are basically wasting your cash.You can measure your ROI in different ways, so using some of the advice in the linked article, consider how many leads and conversions you have been making with your marketing strategies. If you haven’t seen much financial gain, you need to take a step back, and ask yourself the question? Have I been targeting the right demographic? And even if you have, are you using the best marketing strategies to reach them? Use these tips to ensure you reach your target market.
#4: Not using SEO effectively
You probably know what SEO is by now. It’s the process wherein you optimise your website to make it rank higher on Google and other popular search engines. By adding a few strategic search phrases around your website, you are improving your chances. HOWEVER, this is just the beginning. You should also develop sitemaps so search engines can index your website. You should optimise your site for mobile users. And you should check your keyword ranking to ensure your efforts haven’t been wasted. If you can’t get your head around SEO, continue to do your research online. We have loads of SEO articles on our site to help you. Or hire an SEO agency, and let them put the work into your website for you. Your business has a better chance of success if you do.
So, have you been making any of these online marketing mistakes? If so, use our tips to help you improve your marketing efforts going forward.