Now, here’s a question, can you successfully promote your YouTube channel using Google AdWords to get subscribers? Of course, if you use Google AdWords to get views, you’ll get tons of that. You’ll get tons of watch time over time if you spend money on Adwords, but getting subscribers from Google advertising on YouTube is very difficult. Well, it just so happens I ran a small experiment for two weeks spending all of £78 to see what happens. The results were mixed, but generally positive and I’m going to share those results with you coming up after this.
Hey guys, Darren Taylor of thebigmarketer.co.uk giving you tips, insight, and opinion on all things marketing. If that’s up your street, you should consider subscribing. I’m looking at the success of AdWords campaigns for promoting your channel on YouTube to get subscribers. You can, of course, get views by promoting your channel on YouTube, but how do you get people so interested in your YouTube advertising that they subscribe? Well, I’m going to share those results with you right now so let’s jump right into it.
Before we continue, let me give you some context to the set up of the campaign. I promoted one video. That was an old video promoting Facebook advertising tips and solutions to get better click-through rates for your Facebook advertising campaigns. The first thing to consider is the hook. Now, what is the hook? The hook is the small snippet of text at the beginning of the Facebook ad to get the person’s attention. Of course, the news feed is so competitive and so busy that you want to make sure whenever the person scrolls through, the first bit of text piques their interest. What happened when I promoted that very video on Google AdWords on YouTube to an audience that could be interested in my videos? Well, let’s run through the campaign stats one by one. First off, the campaign lasted two weeks. I spent on average £5 per day and spent £78 in total.
It generated just shy of 300,000 impressions and 7,000 views, but now we get into the more YouTube focus statistics. Let’s take a look at the view rate. The view rate is, of course, the percentage of people that viewed my videos off the back of seeing my advert. The view rate was only just under 3%, so that tells me that the advertising targeting I was using wasn’t necessarily the best because I went for volume as opposed to accuracy. I’ll come back to why I did that in a minute.
Some pretty generally good stats as well throughout the duration of the campaign, I got 260 earned views. That’s people who clicked the ad. They might have viewed the video, but then they went on to my channel to another video and watched that as well. It’s the number of people who’ve gone on from one video from the advert across to another one on your channel because your content is good enough and they like what you do. Now we get down to the purpose of this video which is subscribers. Throughout the campaign, I managed to get 51 subscribers which isn’t too bad considering I’ve never really run a campaign like this before and the video I promoted as well was one of my older ones where I was still trying to get good at this YouTube thing. I think I could have done better even more than the results I got.
Now, I will say there is one caveat you should be aware of when doing this kind of advertising even though the results sound good and that is if you look at your analytics, when you look at your advertising campaign and the results it’s getting in your YouTube analytics, you will see the retention rate is absolutely terrible because you’re getting your message to people who have never heard of you. They might not necessarily be interested in what you’re doing, but you’re trying to find as many people who are. Therefore, quite often, your view rate and your view duration is pretty poor and your watch time only creeps up a very small amount play by play and view by view.
On the face of it, that can be a problem because YouTube takes these statistics into account. The reason I used an older video is because I thought my rankings on YouTube might take a hit and I was right. That video used to rank about top 10 positions for Facebook click-through rate as a keyword, now it’s nowhere to be seen. That is the exact reason, that it’s nowhere to be seen, it’s because after showing that many people the video, the interaction rate was so low, it dropped off the face of the earth, but it was an old video. I got 51 subscribers off the back of it so, in my opinion, I think this was a successful experiment. I’m not interested in what I think. What do you think? Let me know in the comments what you think about this experiment.
If you like what you see and you think this is a great result, I will walk you through every step of my campaign setup in my next video and go through that in detail so you guys can try and empower your channel to grow, find the power of Google AdWords as well. Apart from that, don’t forget to subscribe if you’re new here. I’d love to have you subscribe so please go ahead and do that. I’ll see you guys next time.